Aaron Williams
welcome to my corner of the internet_
product · design · brands · odd little internet machines
System: AW OS v8.1
Memory: coffee + curiosity
Storage: suspiciously many unfinished ideas
Aaron Williams — product owner, founder, and maker of small internet things.
By day, I work in automotive product at JLR. By night, I build brands, websites, tools, and the occasional beautifully unnecessary digital object.
- Currently: Services Product Owner at JLR
- Building: santé, Is It Veggie?, and Woodside Cottage
- Older files: 3DAPHW, Mentalware, student ventures, CAD experiments
- Belief: the internet should feel more personal again
— Desktop —
Automotive engineer turned product owner.
Services Product Owner at JLR by day, building things on the internet by night. Making things since 2013 — back when 3DAPHW was a 3D-printing hustle. Today it's brands, sites, product ideas, and the odd digital rabbit hole.
Part CV, part archive, part tiny operating system. Basically LinkedIn, if LinkedIn had a soul.
Now
Leading product strategy and delivery for Services and ADAS programmes across multiple vehicle launches. Defining requirements, driving customer value, and bridging engineering with commercial outcomes.
Independent design, brand, and product work. Building santé, Is It Veggie?, and Woodside Cottage.
Experience
User stories, requirements workshops, stakeholder alignment. Confluence, Jira.
Macro analysis and trading desk training.
Maths and Science, KS2 to GCSE.
3D-printing studio. Designed and sold pieces via Shapeways.
CAD, product design, web design.
Education
Photography Society · Windband · Concert Band · Hockey · DofE · Young Enterprise.
Skills
No contact form — just the cleanest possible route.
psst — try ↑ ↑ ↓ ↓ ← → ← → B A
Aaron Williams
contact@aphwilliams.com · linkedin.com/in/aphw22 · aphwilliams.com
Current Roles
Services Product Owner
JLR · Apr 2026 – present · Gaydon, England
Product strategy and delivery across Services and ADAS programmes. Multiple vehicle launches, requirements definition, cross-functional stakeholder work, and driving customer value.
Previously ADAS Product Analyst at JLR (Sep 2023 – Apr 2026): benchmarking, product requirements, engineering-to-product bridge.
Founder · aphwilliams
May 2016 – present · Part-time
Independent brand, design, and product work. Building santé, Is It Veggie?, and Woodside Cottage.
Experience
Business Analyst — Tata Consultancy Services · Aug 2022 – Sep 2023
User stories, requirements workshops, stakeholder alignment. Confluence, Jira.
IGM Level Two — Financial Analyst — Institute of Global Macro · Jul 2021 – Jul 2022
Macro analysis and trading desk training.
Tutor — MyTutor.co.uk · Jan 2022 – Aug 2022 · Maths and Science, KS2–GCSE.
Founder · 3DAPHW · 2013 – Jun 2021 · 3D-printing studio via Shapeways.
Design Placements — Aston Martin · JLR · Triumph · Alacrity · 2015–2016
Education
MEng Automotive Engineering · 2:1 — University of Warwick · 2017–2021
Mathematics, Design & Technology, Physics — Warwick School · 2009–2017
Skills
Product ownership · ADAS · Benchmarking · Requirements · Stakeholder alignment · Brand & design · Web · CAD · Fusion 360 · Confluence · Jira · Macro analysis
Projects
santé (sante.skin) — vegan, eco-conscious skincare brand. Founder, brand, web, product.
Is It Veggie? (isitv3ggi3.com) — quick vegetarian/vegan product lookup tool.
Woodside Cottage (woodsidecottage.co.uk) — characterful countryside web presence.