hello
welcome to AW OS

Aaron Williams

welcome to my corner of the internet_
product · design · brands · odd little internet machines

☀ Today 📄 CV 🗂 Projects ✉ Contact
Today.txt
A
online and building

System: AW OS v8.1
Memory: coffee + curiosity
Storage: suspiciously many unfinished ideas

Aaron Williams — product analyst, founder, and maker of small internet things.

By day, I work in automotive product at JLR. By night, I build brands, websites, tools, and the occasional beautifully unnecessary digital object.

  • Currently: ADAS Product Analyst at JLR
  • Building: santé, Is It Veggie?, and Woodside Cottage
  • Older files: 3DAPHW, Mentalware, student ventures, CAD experiments
  • Belief: the internet should feel more personal again

— Desktop —

CV
CV.txt
in
LinkedIn
@aphw22
About this Aaron
A

Automotive engineer turned product builder.

ADAS Product Analyst at JLR by day, building things on the internet by night. I've been making things since 2013 — back when 3DAPHW was a 3D-printing hustle. Today it's brands, sites, product ideas, and the odd digital rabbit hole.

Part CV, part archive, part tiny operating system. Basically LinkedIn, if LinkedIn had a soul.

CV.txt — Aaron Williams
⚡ Recruiter-friendly version: Serious Mode in the menu. This note is draggable. Suspicious.

Now

Sep 2023 → present
ADAS Product Analyst
JLR · Gaydon, England · Hybrid

Working on Advanced Driver Assistance Systems: benchmarking, defining product requirements, and bridging engineering with product strategy.

BenchmarkingProduct RequirementsADASStrategy
May 2016 → present
Founder · aphwilliams
aphwilliams.com · Part-time

Independent design, brand, and product work. Currently building santé.skin, Is It Veggie?, and Woodside.

BrandWebProductDesign

Experience

Aug 2022 → Sep 2023
Business Analyst
Tata Consultancy Services · Royal Leamington Spa

User stories, requirements workshops, Confluence, Jira, and enough stakeholder alignment to qualify as light cardio.

Jul 2021 → Jul 2022
IGM Level Two — Financial Analyst
Institute of Global Macro & Portfolio Management

Macro analysis and trading desk training.

Jan 2022 → Aug 2022
Tutor
MyTutor.co.uk · Remote

Tutored students in Maths and Science from KS2 to GCSE level.

2013 → Jun 2021
Founder · 3DAPHW
Part-time · 8 yrs 6 mos

3D-printing studio. Designed and sold pieces via Shapeways. The original side quest.

Aug 2018 → Mar 2019
Bar Waiter
The Kenilworth — Boutique Hotel & Cocktail Lounge

Front of house at a boutique hotel.

2015 → 2016
Early placements & student ventures
Aston Martin · JLR · Triumph · Alacrity

CAD, product design, logo design, web design.

Education

2017 → 2021
MEng Automotive Engineering · 2:1
University of Warwick
2009 → 2017
Mathematics, Design & Technology, Physics
Warwick School

Photography Society · Windband · Concert Band · Hockey Team · DofE · Young Enterprise.

Skills

ProductADASBenchmarkingBrand & DesignWebGraphic DesignCADFusion 360ConfluenceJiraTradingTeaching
Projects.folder
Contact.card
Send carrier pigeon to

No contact form — just the cleanest possible route. Static sites don't need backend goblins.

psst — try ↑ ↑ ↓ ↓ ← → ← → B A

Aaron Williams

ADAS Product Analyst at JLR · product, benchmarking, requirements, brand, web, and side-project building.

I work at the intersection of product, engineering, and customer value, with a long-running habit of building things outside work too.

Current

  • ADAS Product Analyst · JLR
  • Founder · aphwilliams
  • Building santé, Is It Veggie?, Woodside

Core skills

  • Product requirements and benchmarking
  • Business analysis and stakeholder alignment
  • Brand, web, design, CAD, and research

Projects

santé: vegan, eco-conscious skincare brand.
Is It Veggie?: quick vegetarian/vegan product lookup concept.
Woodside Cottage: characterful website for a countryside property.

Contact

contact@aphwilliams.com LinkedIn Instagram

Trash
It looks like you're building a personal site. Need the serious version? I wore a suit for this.
★ Achievement
awos terminal · v2.1
AW OS Terminal v2.1 — type help to start